Privacy Policy

Last updated: July 20, 2026

This Privacy Policy explains how SpectraNova LLC ("SpectraNova," "we," "us," or "our") collects, uses, and shares information when you visit spectranova.care or waitlist.spectranova.care (the "Site"), submit a form in one of our ads on Facebook or Instagram, request one of our free guides, join the NovaBright waitlist or Founders' Circle, or buy our products. By using the Site, you agree to the practices described here.

SpectraNova is based in the United States and our Site is intended for users in the United States.

Information we collect

Information you give us

When you join the waitlist, request a free guide, create an account, contact us, or place an order, you may provide:

Your email address and first name
Information you submit through a lead form in our Facebook or Instagram ads, including your first name, email address, and state
Limited details about your child that you choose to share, such as an age range and the brushing challenges you are dealing with
Referral information, including the link you share and people you refer or who referred you
At purchase: your name, shipping and billing address, phone number, and order details
Messages and other information you send us directly

We do not collect or store full payment card numbers. Payments are processed by our commerce and payment providers (see "How we share information" below).

Information collected automatically

When you use the Site, we and our service providers may automatically collect:

Device and browser information, IP address, and general location
Pages viewed, links clicked, time on page, and how you arrived at the Site
Session activity such as mouse movement, scrolling, and clicks, captured as heatmaps and session recordings to help us improve the Site
Information collected through cookies, pixels, and similar technologies

How we use information

Deliver the free guides and other resources you request
Operate the waitlist, the referral program, and your queue position
Send you waitlist updates, founder emails, and transactional messages
Process orders, subscriptions, shipping, and customer support
Understand how the Site is used and improve our content and design
Measure and improve our marketing and advertising
Detect and prevent fraud or abuse, including referral fraud
Comply with legal obligations and enforce our terms

How we share information

We share information with service providers who perform functions on our behalf, including:

Shopify, which hosts the Site and powers our store and checkout
Viral Loops, which runs the waitlist queue and referral program
Klaviyo, which sends our email and receives information you submit through our Facebook and Instagram lead forms
Microsoft Clarity, which provides analytics, heatmaps, and session recordings
Meta (Facebook and Instagram), which hosts our lead forms and provides advertising and conversion measurement
Recharge, which manages subscriptions (used once subscriptions are active)
Payment processors and shipping and fulfillment partners

We may also share information to comply with the law, to protect our rights and the safety of others, and in connection with a merger, acquisition, financing, or sale of assets.

We do not sell your personal information for money. Some of our online advertising activity, such as the use of the Meta pixel for targeted advertising, may be considered "sharing" or a "sale" under certain state privacy laws. See "Your privacy choices" below for how to opt out.

Cookies and tracking

We use cookies and similar technologies to operate the Site, remember your preferences, measure performance, and support advertising. You can control cookies through your browser settings, and most browsers let you refuse or delete cookies. Some features of the Site may not work properly if you disable cookies.

Your privacy choices

Email: You can unsubscribe at any time using the link in any marketing email. We may still send you transactional messages about your account or orders.
Advertising: You can opt out of interest-based advertising through your device and browser settings and through the Meta ad preference controls.
Global Privacy Control: Where required, we honor recognized opt-out preference signals, such as Global Privacy Control (GPC), as a request to opt out of "sale" or "sharing" for the browser sending the signal.

Your privacy rights

Depending on where you live, you may have the right to request access to the personal information we hold about you, to request that we correct or delete it, and to opt out of the "sale" or "sharing" of your personal information. We will not discriminate against you for exercising these rights.

California residents: Under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, you have the rights described above, including the right to know, the right to delete, the right to correct, and the right to opt out of the sale or sharing of personal information.

To exercise any of these rights, email us at hello@spectranova.care. We may need to verify your identity before responding. You may also authorize an agent to make a request on your behalf.

Children's privacy

The Site and our store are intended for parents and caregivers who are at least 18 years old. They are not directed to children, and we do not knowingly collect personal information directly from children under 13.

Some information you provide describes your child, such as an age range or a brushing challenge. You provide that information as the adult account holder, and we treat it as part of your account information and use it only as described in this Policy. If you believe a child has provided us with personal information, please contact us at hello@spectranova.care and we will delete it.

Data retention

We keep personal information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take steps to delete or de-identify it.

Data security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Your continued use of the Site after changes take effect means you accept the updated Policy.

Contact us

If you have questions about this Privacy Policy or our privacy practices, contact us at:

SpectraNova LLC
732 S 6th St Ste R, Las Vegas, NV 89101
hello@spectranova.care